by Liz 30/06/2020 0 comm

Feeding Matters

Feeding Matters is the first organization in the world uniting families, healthcare professionals, and the broader community to improve the system of care for children with pediatric feeding disorder through advocacy, education, support, and research. During my time as a Creative Director at WHYFOR, I lead a complete audit, restructuring, and redesign of the Feeding […]

by Liz 25/06/2020 0 comm

Etherton Gallery

For over 30 years, Etherton Gallery has been one of the most enduring and respected, contemporary art spaces in Arizona. In 2015, WHYFOR helped Etherton unveil a new brand to stay current and tackle all of the challenges that an independent gallery faces. Through interactive, print, and social media outlets, WHYFOR also helps Etherton Gallery […]

by Liz 30/05/2019 0 comm

Sundt Construction

Sundt Construction, Inc. is one of the country’s most respected general contractors, currently ranked in the top 100 largest construction companies in the United States by ENR, the industry’s principal trade magazine.  During my time as a Creative Director at WHYFOR, I had the honor of leading the largest web overhaul I’ve taken part in […]

by Liz 24/05/2019 0 comm

Company Dance

Event branding for Company Dance’s 2017 annual repertoire, “The Company Project”. Promotional pieces included marquees, signage, snapchat filters, poster series, tickets, program covers, social media graphics, and t-shirts.

by Liz 10/01/2017 0 comm

Sundt Construction

As part of a year-long series of celebrations, The Sundt Companies engaged WHYFOR to develop branding for its 125th Anniversary, to design and produce a coffee table book showcasing 125 of their most prestigious projects, and to create a complementary microsite. A unique 3D-printed housing affectionately called “Sundt City” was also conceptualized and designed by WHYFOR to […]

by Liz 12/12/2016 0 comm

JLL Annual Convention

With over 1600 attendees and 250+ unique print pieces, this corporate event identity was developed as an extension of an existing commercial real estate brand (Jones Lang LaSalle) for an annual 4-day international conference. Inspired by the textures and angles of a contemporary urban loft, the design concept presented itself through logo applications, various signage styles, offset print materials (agendas, name badges, […]

by Liz 16/05/2016 0 comm

Blue in the Face

36″ x 40″ acrylic portraits entitled “Blue in the Face” (left) and “Dark Waters” (right). Please contact for sale.

by Liz 11/03/2016 0 comm

The Mixed Space

Though you won’t see this particular visual brand represented over at The Mixed Space these days due to an exciting new direction and evolved business strategy, I’m honored to have helped launch an organization with such a crucial mission to celebrate and support those with intersectional identities. At WestMade, I’m committed to working with like-minded […]